Boots n' Business 2026: Event Branding + Design

LESS STODGY, MORE PARTY

Boots ‘n Business is a luncheon and party thrown by the Denver Metro Chamber of Commerce and the National Western Stock Show. This year’s sellout crowd celebrated the 30th iteration of this event. and kicked off the annual Stock Show,

The Denver Metro Chamber of Commerce wanted a graphic refresh and expressed a desire to move away from corporate and predictable work. I envisioned an artistic blend of vintage Western aesthetics, abstracted painterly lines and marks, a psychedelic color palette to draw the eye, nods to the state of Colorado and city of Denver, and classic bandana patterns to breathe new life into this 30 year-old event.

The new graphics keeps the Denver Metro Chamber of Commerce’s brand recognizable and consistent, utilizing their brand font and colors in the design and custom icons. The event branding was designed to translate across many types digital and print platforms. From posters and table tents, to social posts and jumbotron graphics, this fresh take on a decades-old tradition looked great at every scale.